Designing-out plastic waste:
one piece at a time

Our project helps you track, visualise and find easy alternatives to plastic in your every day life.

The Problem

We are drowning in waste. News that by 2050 the world’s oceans will have more plastic than fish in weight are scary and create anxiety in relation to the future of environment, food availability and human health. A recent report backed by UN specialists indicates that more than 1 million species will be lost in the next few decades, and plastic waste is one of the causes of this loss. 

The globe is reaching peak plastic waste generation, while reports of fundamental failures in recycling systems are widespread (Emgin 2012; Strasser 2000). Numerous, bottom-up campaigns exist to raise awareness (Henderson 2016; Plastic Oceans Foundation 2017; 5 Gyres Science Solutions 2017). Meanwhile, global industries and governments lead top-down initiatives (World Economic Forum 2016). These initiatives commonly overlook sustainable behavioural changes that the public can actively integrate into their daily routines to improve plastic waste practices (Terry 2012). 

The problem of plastic use and waste, however, is so overwhelming that most of us are not sure what to do and what to change in our lives. Or worse, we are not sure even whatever we do will actually make any difference. 

So this is what this project is about:

We want to create mechanisms for people to visualise their impact when they use and when they stop using plastic waste. This is not another “awareness raising campaign”. This project offers a tool for you to understand, manage and make real changes in your every day habits that will have a positive impact in the race to reduce (and eventually eliminate) the production of new plastic waste.

The Initiative

This project is about …

It does so by…

This initiative is supported by…

ZiP Plastic Count App

track, visualise, change

Learn more about plastics and recycling

understand, refuse, recycle

Find alternatives to plastic

substitute, create, make a difference

The Initiative

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The App

Changing today’s habits for a more sustainable tomorrow.

If you would like to download the app, please register your interest to a receive notification when it is available.